Friday, 27 September 2013
When Bloggers Make It Big
Last night I was having a discussion with someone about bloggers who make it 'big' - the unfortunate thing seems to be that when they hit the big time in the blogosphere (being able to live off their blog, having hundreds of thousands of hits a day/week/month) their blogs become one big monetization, the images become so sparkly and professional, the clothing all sent by PR's the lifestyle all given freely in exchange for coverage... the blogs become one large advertising space. Once this happens the blog is of no interest to me. I started to read blogs because magazines have that formation, one that is required due to the fact they are a business, a company owned by a larger company.
Almost every single page of a mag is a product of some sort of deal made with a PR and or made by the sales team - selling advertisements or product placement opportunities. How do I know this? I interned at a magazines galore, I watched friends set up their own magazine, worked at PR agencies and in-house, I owned a business advertising with both Elle & Vogue and I now work in the office of a fashion house. I still love a good magazine, but it has to have character -Tatler, believe it or not, is my favorite mag these days, despite being a business, the pages are full of writer opinions, sometimes so cheeky you wonder how they managed to print their remarks, I just gloss over the advertising pages and PR coverage.. journalists need to be payed and money makes the world go round, but some mags seriously lack any identity/character.
The blogs I like are generally those posting the thoughts and rambles of one lone little person though. Showing off their personal style, their likes and dislikes, reviews and opinions ...both good and bad, I want to hear! I love it when a blogger is a great photographer, well done to them! I'm always trying to improve, but when the skills become impossible to recreate and the kit astronomically expensive and 'sponsored by *insert professional camera brand* during fashion week' then my interest begins to wane. I am all for making money off the blog, I really am, fashion is not a well payed business, and a lot of bloggers work in the industry or are trying to break it.
But when a blog becomes essentially an online one-man-band-magazine I find myself asking 'whats the point in reading it anymore'? For me personally, I mean. Each to their own.
The minute a blogger turns on their readers, the people that put them in their new found position (-their fans essentially) and starts trying to dupe them into buying stuff, reeling off Press releases about products they hardly use, like or know anything about, just to line their pockets, I begin to sigh and sign off - no longer offering the personal opinions and posts so unique to their little blog, I'm put off.
There is also sometimes, a whiff of "look at me and my unobtainable free & exclusive lifestyle" (this to me is different to aspirational posts, after all some magazines are based on aspirations of readers) about some bloggers, which I find quite tacky/vulgar.
This is all of course, my opinion and my feelings, these don't represent everyone - just the way I feel when I see blogs I love veering off course from their original ethos. I do understand we all want people to love our blogs, we progress and change and we could all do with a little financial help in the current economic climate, however!