Where to Stay in London: 40 Winks B&B

How beautiful is this exquisite B&B on Mile End Road in E1. Each room is decorated to perfection. I would never want to leave!

"Situated in vibrant and trendy East London, David Carter’s home is a historic and elegant four storey Queen Anne townhouse built in 1717. David is an internationally acclaimed interior designer (check out his super cool website at www.alacarter.com), and the extensive work he has carried out has generated hundreds of pages of editorial in leading interiors magazines all over the world."

"An intoxicating mix of old and new, of the seriously grand peppered with a sprinkling of shabby chic, his home exudes glamour, wit and charm.

For many years the property has been one of London’s most popular and successful location houses, providing a playful and luxurious backdrop for countless fashion and celebrity shoots.

But with two rarely used guest bedrooms, 4 0 W i N K S was launched in 2009 to help give photographers, stylists, art directors, designers, buyers, models and anyone in the creative and fashion industries somewhere fun and different to stay when they are in London for work or pleasure. 4 0 W i N K S has received thousands of pages of press since then, and is now one of the best reviewed hotels in the world, attracting guests who are looking for something special, unique and magical. "